How can we boost the E-Commerce Market in Portugal?
E-Commerce has been developing over the last few years in Portugal, though it is commonly assumed to be lagging behind other realities, such as Brazil. However, large steps are being taken in the e-commerce community that will accelerate the growth of this economy in the upcoming years.
By Cíntia Costa
E-Commerce in Portugal is clearly growing. According to data from the Digital Economy in Portugal 2018 study, created by ACEPI in partnership with IDC, Portugal tends towards convergence with the European Union with regard to Internet use and online shopping in the next 5 years. Forecasts suggest that in 4 years more than 2/3 of the European population will buy via the Internet (over 50% in Portugal).
According to the same study, the percentage of internet users and online buyers has increased, with 74% of the Portuguese population using the internet and 34% buying online in 2017.
To cope with this increase in demand, digital businesses have been developing their strategies in order to integrate online with offline or, in the case of online exclusivity, the potential of their business through Digital Marketing. However, many companies are still at an early stage in the e-commerce world and need support in building a more effective strategy or implementing improvement processes and incremental innovation.
“For companies, whatever their size, the current reality requires not only a visible and dynamic online presence in order to establish and maintain effective relationships with the market, but above all to understand the context of an economy where the digital and the physical are increasingly intertwined ”, indicates the same study.
Many companies still believe that the digital transformation is a trend that is now coming, but the truth is that it has been rooted in the business world for some time. Proof of this is that 40.8% of GDP in Portugal in 2017 refers to B2B businesses carried out through E-Commerce, which represents an increase of 11.1% compared to 2016, in a total of 70 billion euros. Also in the B2C scope the percentage is representative: 2.5% of GDP, equivalent to 4.6 billion euros, are online purchases by Portuguese consumers, an increase of 11.3% compared to 2016.
E-Commerce Experience: a boost for the market
It is to help businesses adapt to this new reality that the acceleration program E-Commerce Experience appears, which will now enter its second edition in Portugal and continues to count on the support of LISPOLIS. This is a six-month initiative that starts at the end of September, with a KickOff session with several guests, with the title Bootcamp E-Commerce Experience, which will take place on September 26 from 3pm to 8pm.
The program consists of five months of weekly sessions with the selected companies, which can be up to 20 companies of different sizes, from the smallest to the large multinationals, from different sectors of activity and in different maturity stages, from e-commerce which recently opened up to the oldest. These sessions can be lectures, technical visits to the facilities of the sponsoring companies, workshops and mentoring.
In the first edition, 20 meetings were held between September 2018 and March 2019, representing approximately 90 hours of immersion in the program that 20 companies, such as Worten, Boticário, OLX and Delta Cafés, had the opportunity to enjoy. However, more than the knowledge transmitted by speakers and mentors, the knowledge and experiences shared between companies, which in another context might even be impossible, was the highlight of the program.
In 2019, we intend to replicate the model, improving sessions and adapting to the needs of new participants. Companies such as Lanidor, FPF, DeBorla, Sporting and The Inventors are already confirmed, and registration is still open for other companies that want to join this initiative, which is sponsored by entities such as NOS, Dinamize, Hy- Pay, Kia, Dott, Ernst & Young, PLMJ, Kapten and SIBS.
Learn more at https://ecommerceexperience.co/
Check the first edition video: